Email Marketing – Be timely, relevant and well designed

Email Marketing

Email is an important marketing tool. I am among the demographic that opens up their email in the morning, and throughout the day. I subscribe to multiple e-newsletters, and use it as my communication tool to keep in touch with friends and business connections. With that in mind, I get tons of email and only the ones that are relevant and timely get through the noise and get my attention. For me, the most important dynamics …

Developing a Listening Plan

Listening can often be overlooked when Marketers try so hard to get their message out there to their consumers. However, it is one of the most important elements within an online strategy. So how can you incorporate more “listening”?

Giving your marketing strategy a SWOT

Sometimes we all need a kick in the *** *(you know what). Your marketing strategy is no exception. If you are a marketer, chances are you have come across the term SWOT (Strengths, Weaknesses, Opportunities, Threats). SWOT can be a great way to understand holistically where you stand and where you need to be in your marketing strategy. If you are new to SWOT (or just need a refresher), here are some questions to consider …

Getting ready for your first day back after a long weekend

We all know the drill… You enjoy a long weekend full of all the things that entertain and excite you. You enjoy a netflix marathon (or 2) and maybe even catch up on some relaxing time. It’s one extra day, but something about it is amazing and helps you catch up on life. So why is it so hard bouncing back from a long weekend? I’m still looking for all the answers to this one. …

The Art of Transit

Tokyo

What do the subway maps look like from cities around the world? Every city has their own way of addressing the needs of city transit. Some are more developed then others. Some have some work to do. And some… well, good luck cause you have lots of options to get around. Here is a collection of some maps I found from cities across the world. Toronto Source: http://ttc.ca/Routes/General_Information/Maps/index.jsp London Source: https://www.tfl.gov.uk/cdn/static/cms/documents/large-print-tube-map.pdf Hong Kong Source: http://hong-kong-travel.org/MTR/ New York Source: http://web.mta.info/nyct/maps/subwaymap.pdf …