Email Marketing – Be timely, relevant and well designed

Email Marketing

Email is an important marketing tool. I am among the demographic that opens up their email in the morning, and throughout the day. I subscribe to multiple e-newsletters, and use it as my communication tool to keep in touch with friends and business connections. With that in mind, I get tons of email and only the ones that are relevant and timely get through the noise and get my attention. For me, the most important dynamics …

Developing a Listening Plan

Listening can often be overlooked when Marketers try so hard to get their message out there to their consumers. However, it is one of the most important elements within an online strategy. So how can you incorporate more “listening”?

Giving your marketing strategy a SWOT

Sometimes we all need a kick in the *** *(you know what). Your marketing strategy is no exception. If you are a marketer, chances are you have come across the term SWOT (Strengths, Weaknesses, Opportunities, Threats). SWOT can be a great way to understand holistically where you stand and where you need to be in your marketing strategy. If you are new to SWOT (or just need a refresher), here are some questions to consider …

Getting ready for your first day back after a long weekend

We all know the drill… You enjoy a long weekend full of all the things that entertain and excite you. You enjoy a netflix marathon (or 2) and maybe even catch up on some relaxing time. It’s one extra day, but something about it is amazing and helps you catch up on life. So why is it so hard bouncing back from a long weekend? I’m still looking for all the answers to this one. …

The Art of Transit

Tokyo

What do the subway maps look like from cities around the world? Every city has their own way of addressing the needs of city transit. Some are more developed then others. Some have some work to do. And some… well, good luck cause you have lots of options to get around. Here is a collection of some maps I found from cities across the world. Toronto Source: http://ttc.ca/Routes/General_Information/Maps/index.jsp London Source: https://www.tfl.gov.uk/cdn/static/cms/documents/large-print-tube-map.pdf Hong Kong Source: http://hong-kong-travel.org/MTR/ New York Source: http://web.mta.info/nyct/maps/subwaymap.pdf …

Computing without a Computer

Don’t have a computer but want computing capabilities? Intel’s Compute Stick tries to address that need. Although some may argue it fails the test. In summary, it looks like the compute stick uses an Intel processor in an HDMI stick which when plugged into a TV or Monitor can turn it into a Windows 8.1 PC. However with 1.3 GHz processor, 2GB of RAM and 32 GB storage, you can’t expect too much in regards to …

Amazon Dash Button

Amazons new dash button orders everyday items in a flash. Great idea for on-the-go shopper. http://mashable.com/2015/04/08/amazon-dash-button-internet-of-things/?utm_cid=mash-com-fb-main-link

Experience gained not wasted

I was inspired to write to post after talking with a family member about career development. Some young adults seem to feel pressure into determining their career early when they are still trying to wade out what it is they like to do. My answer to that… go with what comes to you naturally, what you feel passionate about and can see yourself doing… and what if you change your mind? Then you do. Looking on …