Amazon Dash Button

Amazons new dash button orders everyday items in a flash. Great idea for on-the-go shopper. http://mashable.com/2015/04/08/amazon-dash-button-internet-of-things/?utm_cid=mash-com-fb-main-link

Lowes Holoroom brings renos to life

Lowes has introduced a great new way service which allows you to see how improvements can make a different in your space. This is great for those who need to visualize it to truly see how it all comes together. #lowes #innovation #homerenovation

Its more then a contest

Read a great article today that made me rethink my approach to contests. Contests are usually a great solution when you are trying to create exposure to your brand, however what do you do with the experience after? Now that you got all these people excited about your brand, you need to follow up to keep them interested. Think of the contest as an initial strategy, and make a plan for an ongoing strategy. Here’s …

Facebook Focusing on the “smaller” guy

Just read an article today which discussed how Facebook is now focusing more on Small and Mid size businesses. If you think about it, its a great business move. With it being so easy (and cost efficient) to set up a brand pages on Facebook, more smaller business are looking at this as an opportunity for expanding their business. From Facebook, this is a great opportunity to focus on a rising market. Thing about it, …

20 Amazing Branded Pages for Facebook

Came across this today when I was looking for some inspiration on great branded Facebook pages. http://www.creativeguerrillamarketing.com/guerrilla-marketing/20-branded-company-facebook-timelines/ My favourite is the Fanta one – what is your favourite?

Developing a Listening Plan

Listening can often be overlooked when Marketers try so hard to get their message out there to their consumers. However, it is one of the most important elements within an online strategy. So how can you incorporate more “listening”? Here’s a couple ideas: – Monitor your social channels to see what people are saying about your brand. This can be done by keeping up to date on what people are posting or investing in software …

Are you listening (to your customer)?

“Communication is 50 percent listening and 50 percent talking” (Kerpen, p.14). Seems pretty straightforward, right? Not. In the book “likeable social media” by Dave Kerpen, he discusses the importance of listening online. This can involve using metrics to provide relevant data and tools to hear what people are saying about your brand. Too many brands spend so much time telling you how fabulous their brand is, they forget to ask you what you think. That …

Reading: Likable Social Media

So I started reading the book “Likeable Social Media” By Dave Kerpen for one of my classes, and so far so good… I’ll be honest i’m usually not into a lot of “sit down and read” kind of books (i’m more of an article kinda person). But this one might have potential! Basically it discusses ways to engage and interest your customers online, strengthening your online brand as well as how to best use social …