Tech Talk

Email Marketing

Email is an important marketing tool. I am among the demographic that opens up their email in the morning, and throughout the day. I subscribe to multiple e-newsletters, and use it as my communication tool to keep in touch with friends and business connections. With that in mind, I get tons of email and only the ones that are relevant and timely get through the noise and get my attention. For me, the most important dynamics

Developing a Listening Plan

Posted by Christine on February 5, 2017
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AAEAAQAAAAAAAAkQAAAAJDM1Y2ExNDkxLThiOGEtNGQyYS04ZTZmLTU2MDI0OWY1OGM2MQ Listening can often be overlooked when Marketers try so hard to get their message out there to their consumers. However, it is one of the most important elements within an online strategy. So how can you incorporate more “listening”? ” class=”continue-reading-link”>

Giving your marketing strategy a SWOT

Posted by Christine on December 6, 2016
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Sometimes we all need a kick in the *** *(you know what). Your marketing strategy is no exception. If you are a marketer, chances are you have come across the term SWOT (Strengths, Weaknesses, Opportunities, Threats). SWOT can be a great way to understand holistically where you stand and where you need to be in your marketing strategy. If you are new to SWOT (or just need a refresher), here are some questions to consider

We all know the drill… You enjoy a long weekend full of all the things that entertain and excite you. You enjoy a netflix marathon (or 2) and maybe even catch up on some relaxing time. It’s one extra day, but something about it is amazing and helps you catch up on life. So why is it so hard bouncing back from a long weekend? I’m still looking for all the answers to this one.

Tokyo

The Art of Transit

Posted by Christine on May 19, 2015
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What do the subway maps look like from cities around the world? Every city has their own way of addressing the needs of city transit. Some are more developed then others. Some have some work to do. And some… well, good luck cause you have lots of options to get around. Here is a collection of some maps I found from cities across the world. Toronto Toronto</a srcset=

Computing without a Computer

Posted by Christine on April 28, 2015
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Don’t have a computer but want computing capabilities? Intel’s Compute Stick tries to address that need. Although some may argue it fails the test. In summary, it looks like the compute stick uses an Intel processor in an HDMI stick which when plugged into a TV or Monitor can turn it into a Windows 8.1 PC. However with 1.3 GHz processor, 2GB of RAM and 32 GB storage, you can’t expect too much in regards to

Experience gained not wasted

Posted by Christine on April 8, 2015
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I was inspired to write to post after talking with a family member about career development. Some young adults seem to feel pressure into determining their career early when they are still trying to wade out what it is they like to do. My answer to that… go with what comes to you naturally, what you feel passionate about and can see yourself doing… and what if you change your mind? Then you do. Looking on

If you haven’t heard already (cause maybe you haven’t been online or watched tv for a couple weeks) Target Canada is closing shop in Canada. An unsuccessful leap into the Canadian market has forced the company to cut its losses and focus on their more profitable US operations. To many Canadians, this wasn’t a surprise as those that shopped at the US stores saw a much better selection and prices. But the first thing that

So I have been reading up on Nanotargetting lately. I didn’t realize how granular you can target when it comes to Facebook Ads. As a marketer, you often are taught to get your message out there to all the potential people you can. However what if it was more important to get that message out to the one person that can make a difference? This is what Dave Kerpan touched on in the book Likable Social

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