Its more then a contest

Read a great article today that made me rethink my approach to contests. Contests are usually a great solution when you are trying to create exposure to your brand, however what do you do with the experience after? Now that you got all these people excited about your brand, you need to follow up to keep them interested. Think of the contest as an initial strategy, and make a plan for an ongoing strategy.

Here’s a great article to help give some perspective:
http://88creative.ca/blog/social-media-contests-lazy-marketer-trap/

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