Reading: Likable Social Media

So I started reading the book “Likeable Social Media” By Dave Kerpen for one of my classes, and so far so good… I’ll be honest i’m usually not into a lot of “sit down and read” kind of books (i’m more of an article kinda person). But this one might have potential!

Basically it discusses ways to engage and interest your customers online, strengthening your online brand as well as how to best use social media channels to your advantage.

I’ll be reading it and discussing as I go, so we can help bring some of these learnings to life… ok, on to the book we go!

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